Our Story
A Taste of Amsterdam. A New Story in Dubai.
Begin the story
Amsterdam · the 1600s
Four centuries ago, Amsterdam was a city you could cross on foot in an hour. Yet its canals were crowded with ships, its quays with merchants, carpenters, printers and dreamers.
Within a few generations it became one of the world’s great trading centres: a place where maps were drawn, ideas were argued over and new things were tried.
Heritage, honestly told
Spices, sugar and cocoa travelled through the port, and with them recipes, techniques and people from many shores. Dutch kitchens and bakeries absorbed it all.
That age was golden for some and deeply unjust for many others, and we remember both. We are not heirs of any trading company. What inspires us is quieter: curiosity, craft and the meeting of cultures.
Gouda · the 1800s
The stroopwafel is younger than the canals. It became known in nineteenth-century Gouda, where bakers pressed thin wafers and filled them with warm caramel syrup.
The light, golden poffertje grew up alongside it, a festival treat sold from market stalls. Simple recipes, made with patience, handed down by hand.
The Dutch table, today
The scent of a stroopwafel coming off the iron. A plate of poffertjes, still puffing, dusted with powdered sugar. Fresh strawberries finished with flowing milk or white chocolate.
And a good cup of coffee beside it. In the Netherlands, these are not desserts for show. They are an invitation: sit down, stay a while, have another.
Dubai · today
Amsterdam and Dubai grew from water and trade. Both looked outward, welcomed newcomers and dared to build what others thought impossible.
Today Dubai is where the world meets. It feels like the natural place for a new chapter: Dutch treats crafted live, in front of you, for people from every corner of the globe.
Two cities, many cultures
Few cities are as international as these two. In both, you hear a dozen languages on a single street, and neighbours bring their own recipes to the table.
Different centuries, different climates, one shared habit: welcoming the world and sharing something sweet with it.
1600s
Amsterdam, city of trade
1800s
Gouda, the first stroopwafels
Today
Dutch treats, made by hand
2026
Dubai, a new chapter
“From the Golden Age of Amsterdam to the Golden Future of Dubai.”
Not a nostalgia for the past, but the same spirit carried forward: open, curious and generous.
Stroopwafels
Pressed fresh, filled warm.
Poffertjes
Light, golden, dusted with sugar.
Strawberries & chocolate
Fresh Dutch strawberries, milk or white chocolate.
Coffee & drinks
The perfect companion.
Our promise
— Amsterdam Sweet House
